Subject description for 2020/2021

Advanced Marketing Theory

MAF5000

Prerequisites

Must fulfill the requirements for admission to the two year Master of Science in Business program.

Costs

No tuition fees. Costs for semester registration and course literature apply.

Learning outcomes

Upon successful completion of this course, students should have developed the following competencies:

Knowledge:

  • Student has in-depth knowledge related to the history of marketing.
  • Has advanced knowledge of the various theories and models and understand the various theoretical development and perspectives of the field.
  • Has advanced insight into the role of disciplinary underpinning of marketing.

 

Skills:

  • Student is specialised in gathering relevant literature in marketing, conducts analyses and evaluate theory streams.
  • Knows how to develop good and precise theory-based research questions.
  • Knows how to accomplish critical literature analysis and evaluate it as a fundament for solid research design related to empirical marketing research.  
  • Understand the importance of marketing-based strategies of the firm.
  • Knows how to acquire and use relevant marketing information in practice.

 

General competence:

  • Student has developed the ability to conduct and disseminate work, both orally and in writing, as related to the scientific traditions of marketing as well as business administration.

Permitted examination aids

Pen, pencil, ruler, bilingual dictionary and simple calculator.

Course evaluation

The programme is evaluated accirding to the university's quality assurance system.

Assessment and examinations

Compound assessment, grading scale A-E, Beste A, Ikke bestått F
  • Oral examination, comprises 50/100 of the grade, grading scale A-E, Beste A, Ikke bestått F.
  • Portefolio, comprises 50/100 of the grade, grading scale A-E, Beste A, Ikke bestått F.
Course coordinator
Start semester Spring 2021 Teaching language English ECTS Credits 7.5 Course location Bodø Faculty
Nord University Business School