Upon successful completion of this course, students should have developed the following competencies:
Knowledge:
- Student has in-depth knowledge related to marketing theory.
- Has advanced knowledge of the various theories and models and understand the various theoretical development and perspectives of the field.
- Has advanced insight into how marketing creates value for consumers, firms and society.
Skills:
- Student is specialised in gathering relevant literature in marketing, conducts analyses and evaluate theory streams.
- Knows how to develop good and precise theory-based research questions.
- Knows how to accomplish critical literature analysis and evaluate it as a fundament for solid research design related to empirical marketing research.
- Understand the importance of marketing-based strategies of the firm.
- Knows how to acquire and use relevant marketing information in practice.
General competence:
- Student has developed the ability to conduct and disseminate work, both orally and in writing, as related to the scientific traditions of marketing as well as business administration.