Frank Lindberg

Frank Lindberg, Ph.D, is Professor of marketing at Nord University Business School. He has MSc in marketing and consumer research from University of South-East Norway (1990) and PhD from Copenhagen Business School (2001). Lindberg has previously been Vice Dean and Dean at Bodø Grad. School of Business (2003-2011) and Program Director, PhD in Business at Nord University Business School (2018-2021). He has a research stay at Copenhagen Business School, Denmark (1997), and was Visiting Scholar at University of California, Berkeley, USA (2012), University of Southern Denmark (2015) and has worked at University of Gothenburg (2016-17). His research covers areas such as experience marketing, tourism marketing, consumer research especially related to Consumer Culture Theory (CCT), and brand myths and value. He has recently been working on the Research Council of Norway funded project "Northern Insight-Experiences in the High North" where he was leading sub projects on Extraordinary consumer experiences. He is currently Head of Division for Marketing, Organization and Leadership (MOL).