Marketing

Knowledge

The candidate should have:

• knowledge of how market-oriented businesses develop their market offerings, and how businesses can communicate and deliver it to the market
• knowledge of how to make their own reflections on the ethical and environmental challenges related to key issues in marketing

Skills

The candidate should have:

• the ability to prepare a marketing plan that specifies the challenges and opportunities facing the business
• the ability to carry out an analysis of customers, markets and competitors (SWOT analysis)
• the ability to carry out an analysis of the marketing efficiency and profitability

General competence

The candidate should have:

• basic overview of the marketing plan as a dynamic process plan
• understanding of how market-oriented businesses can develop their market offerings and how businesses can communicate and deliver it to market
• the ability to understand and use central models and theories of market and customer orientation