International Marketing

Semester package in Bodø (spring)

This semester package is offered in the spring semester for international students interested in international marketing and business strategy. The program offers students greater insight into conditions for doing business internationally. Students will get an introduction to different topics within international marketing such as market entry strategies, designing the global marketing programme, implementing and coordinating the global marketing programme. Additionally, students will learn about strategic management, the environment, strategic capabilities, strategic purpose, business strategy, corporate strategy and diversification, international strategy, innovation strategies, mergers, acquisitions and alliances, strategy in action.

Programme description

This semester package is offered in the spring semester for international students interested in international marketing and business strategy. The program offers students greater insight into conditions for doing business internationally. Students will get an introduction to different topics within international marketing such as market entry strategies, designing the global marketing programme, implementing and coordinating the global marketing programme. Additionally, students will learn about strategic management, the environment, strategic capabilities, strategic purpose, business strategy, corporate strategy and diversification, international strategy, innovation strategies, mergers, acquisitions and alliances, strategy in action.

Study model

The information applies to the current academic year. Changes may occur.
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Further education

The semester package credits 30 ETCS and can generally be acknowledged as one semester of undergraduate education at universities.

Application deadline and admission

Application deadline October 01, 2020
ECTS Credits 30
Study level Shorter programme
Scope Full time
Teaching language English
Police certificate of conduct No
Campus Bodø

Application deadline and admission

Application deadline October 01, 2020

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