Marketing and Management
See study programmeUpon successful completion of this programme, the candidate:
Knowledge:
- Has thorough knowledge of the key concepts, models, strategies and theoretical perspectives an organisation can make use of in order to market its products and services towards national as well as international markets and segments
- Has thorough knowledge of key cultural, legal, political and economic factors that companies must take into account when operating internationally
- Has knowledge of the most frequently applied research methods in marketing, including surveys, in-depth interviews, focus groups, experiments and observation
- Can update his or her own knowledge in the field of international marketing as well as of the key products and markets for the fisheries and sea farming industries
- Has knowledge of the origins and history of marketing, its various orientations including market orientation and the competitive forms of marketing that characterise various markets.
Skills:
- Can locate and apply relevant market information and professional literature, as well as present this to inform a given issue
- Can conduct simple market analyses and develop market plans and product strategies as part of developing efficient and appropriate marketing
- Can read a financial statement and explain key figures calculated based on the accounts
- Can reflect on his or her own professional conduct and adjust this based on professional feedback and supervision on larger assignments
- Masters computer tools to analysing accounting, statistics and social media, including but not limited to Microsoft Excel, IBM SPSS, Google analytics a.o.
General competence:
- Has knowledge of relevant legal and ethical issues related to management, marketing, advertising and corporate social responsibility
- Can conduct empirical studies in the form of planning, collecting and presenting data in accordance with key methodological principles of social sciences, alone and/or as part of a group
- Can present, discuss and argues his or her opinion before an audience
- Has knowledge of research, development and application of new technology and trends in marketing
Graduates can pursue master's studies. Generally, a minimum average grade of C is required for admission to master's programs. The specific admission requirements for each program must be checked by the student.
Example of Further Master's Study:
MSc in Sustainable Leadership and Arctic Perspectives at Nord University, Business School
Have you considered the possibility of going abroad during your studies?
In the fifth semester, you can go on an exchange semester to one of our partner universities. As part of the program, you can have a 15-week internship in a company abroad during the final semester. You can find more information on our exchange pages.
Either a home exam, an oral examination or a written examination, or a combination, with regular Norwegian grading system (A-F)