Dorthe Helen Næss Eide

Professor Handelshøgskolen
+47 75 51 76 91
+47 482 12 333
Bodø, Hoved Campus A256

Om meg/bakgrunn

Dorthe Eide is professor in organization and management at Nord University Business School in Norway. Her education at bachelor and master level (now University of South-Eastern Norway) was within business management, with major on management, marketing and ICT. Her master thesis on learning and innovation environment in public sector (high school, teacher focus). She holds a Doctor Polit degree from University of Tromsø, her dissertation about knowing, learning and innovation in SMBs (hotels) from a practicebased approach.

She often is a main speaker in applied conferences and workshops, and work regularly with the tourism and culture industries. She holds several positions in boards, like the clusternetwork Innovative Opplevelser, Bodø Culturalcapital 2024, Baahdy & Birdy As, Varde Experience quality AS, and strategy Trøndelag tourism.


Kronikk om globle kriser som brekkstang for endring:


She teaches courses at all levels, from applied industry courses to PhD courses, and supervise thesis at all levels. Examples of courses are: Experiencedesign (15 ETC, bachelor level). Marketing and innovation management in service and experience economy (15 ETC, bachelor level). Experiencebased innovation and value co-creation (7,5 ETC, msc-version and mba-version). She has teached qualitative methods.

PhD supervision earlier: Inge Hermansrud (on knowledge and learning through intraorganizational networks). Hin Hoarou-Heemstra (on innovation and learning in naturebased tourism). Olga Høeg-Guldberg (interorganizational network driven learning and innovation in tourism). Espen Skullerud (on experience quality and innovation).

PhD supervision ongoing: Veronika Trengereid (interorganizational network driven innovation in tourism). Yati Yati (labdriven innovation in experiencebased sectors).



Dorthe manages the research group Marketing, Management and Innovation of Experiences (MMIE), which are interfacultary.

She works interdisplinary and transdisciplinary, mainly with qualitative methods, including interactive innovation and research. Empirically she mainly studies service and experience sectors, but mostly experience sectors (nature, culture and food/meals). Main topics are innovation and value co-creation, including network- and labdriven learning and innovation, testing in innovation, as well experience design, -quality, -consumption and -management. Increasingly also sustainability at product, organization, destination and community level, including destination and visitor management. 

She has participated in, and managed, several smaller and some larger research and innovations projects. E.g. larger are Northern Insight (Opplevelser i nord), and Research based national quality system for experiencebased tourism.  

She has published in journals such as European Urban and Regional Studies; Journal of Hospitality Marketing & Management; Journal of Consumer Behaviour; Tourism Management; Tourism and Hospitality Research; Scandinavioun Journal of Hospitality and Tourism, European Planning Studies. As well as in handbooks such as the 'Handbook of Research on Innovation in Tourism Industries' and the 'Handbook on the Experience Economy'. See links.

She has co-edited, coordinated tracks, and managed research conferences.