Frank Lindberg
Faggruppeleder
Handelshøgskolen
Kompetanseområder
Marketing, Tourism, Sustainable development, Experience industries, Organized research training (doctoral programme), Business and industry, Division Marketing, Organisation, Leadership, Consumer Research, Experience Marketing, Tourism Experience, Branding
Frank Lindberg, Ph.D, er professor i markedsføring ved Handelshøgskolen ;Nord (HHN). Han har master ;i markedsføring og forbrukerspørsmål ;fra ;Universitetet i Sørøst-Norge ;(1990) og ;PhD fra Handelshøjskolen i København (2001). Lindberg har tidligere vært prodekan og dekan ved Handelshøgskolen i Bodø (2003-2011) og studieprogramansvarlig for ;PhD i ;bedriftsøkonomi ;(2018-2021). Han har hatt forskningsopphold ved ;Handelshøjskolen i København ; ;(1997), og var ;gjesteforsker ved ;University of California, Berkeley, USA (2012), Syddansk ;Universitetet ;(2015) og har arbeidet ved Gøteborgs Universitet ;(2016-17). Hans forskning omfatter opplevelsesbasert markedsføring, turistmarkedsføring, forbrukerforskning og merkevarer, ofte fra sosiokulturelt perspektiv. Han har arbeidet med det forskningsrådsfinansierte prosjektet ;Opplevelse i Nord, hvor han ledet ;delprosjektet ;om ekstraordinære forbrukeropplevelser. I dag er Lindberg leder for ;faggruppa ;Marked, organisasjon og ledelse (MOL).
Jeg underviser for tiden på bachelor i markedsføring og forbruk av opplevelser, på master i ;merkevare og forbrukermarkedsføring, ;avansert markedsføring og globale perspektiver, og på phd studiet i research design. Jeg veileder studenter både på bachelor, master og PhD nivå. For tiden veileder jeg tre ;PhD studenter:
Asif Ijaz "Consumer experiences in multi-cultural contexts"
Pamela Ogada "Immigrant Market Formation"
Adrian Kristiansen "Digital Virtual Consumption"
Jeg er medlem av to forskningsgrupper innenfor faggruppen ;Marked, Organisasjon og Ledelse (MOL) Marketing, Management and Innovation of Experiences (MMIE) og International Marketing.
I 2022 ;arrangerte ;vi ;en internasjonal forskningskonferanse i Bodø, CIMaR2022, med tema: ;Sustainable International Business Strategies and Practices.
I august 2024 ;arrangerer vi Nordic Network on Consumer Culture. ;
Her finner du informasjon fra faggruppen: Marked, Organisasjon, Ledelse (MOL)
2023
Transformative Learning. Autoethnographies of Qualitative Research 2023, Palgrave Macmillan:;Soelberg, Frode; Browning, Larry D.; Sørnes, Jan-Oddvar; Lindberg, Frank
Transformative Learning Transformative Learning. Autoethnographies of Qualitative Research 2023, Palgrave Macmillan: s. 1-15;Soelberg, Frode; Browning, Larry; Sørnes, Jan-Oddvar; Lindberg, Frank
2022
Trouble in virtual heaven: Origin and consequences of social conflict in online consumption communities 2022, Journal of Consumer Culture:;Kristiansen, Adrian Aleksander; Lindberg, Frank; Tempelhaug, Anders
Immigration blues: understanding market dynamics through consumer acculturation 2022, Consumption Markets & Culture:;Ogada, Pamela Akoth; Lindberg, Frank
2021
Sustainable expedition and tasty meals: A design contradiction? 2021, Journal of Gastronomy and Tourism:;Mossberg, Lena; Lindberg, Frank
Unpacking Nordic Branding: The Value Regimes of Nordicness 2021, Journal of Place Management and Development: Volum 14 s. 362-378;Andersen, Lars Pynt; Lindberg, Frank; Østberg, Jacob
Failure: Perspectives and prospects in marketing and consumption theory 2021, Marketing Theory:;Kjeldgaard, Dannie; Nøjgaard, Mikkel; Bode, Matthias; Lindberg, Frank; Mossberg, Lena; Östberg, Jacob
2020
ACCUMULATION BY SYMBOLIC DISPOSSESSION: TOURISM DEVELOPMENT IN ADVANCED CAPITALISM 2020, Annals of Tourism Research: Volum 86;Fitchett, James; Lindberg, Frank; Martin, Diane
Adventure regime of tourism experiences 2020, Current Issues in Tourism:;Lindberg, Frank; Jensen, Øystein
2019
Investigating sustainable tourism heterogeneity: competing orders of worth among stakeholders of a Nordic destination 2019, Journal of Sustainable Tourism: Volum 27 s. 1277-1294;Lindberg, Frank; Fitchett, James; Martin, Diane
Nordic Branding: An Odyssey into the Nordic Myth Market Nordic Consumer Culture: State, market and consumers 2019, Palgrave Macmillan: s. 213-238;Andersen, Lars Pynt; Kjeldgaard, Dannie; Lindberg, Frank; Østberg, Jacob
Reinvention through Nordicness: values, traditions, and terroir The Nordic Wave in Place Branding: Poetics, Practices, Politics 2019, Edward Elgar Publishing: s. 11-24;Andersen, Lars Pynt; Lindberg, Frank; Östberg, Jacob
Competing orders of worth in extraordinary consumption community 2019, Consumption Markets & Culture: Volum 22 s. 109-130;Lindberg, Frank; Mossberg, Lena
Value in tourist experiences: How nature-based experiential styles influence value in climbing 2019, Tourist Studies: Volum 19 s. 453-474;Vespestad, May Kristin; Lindberg, Frank; Mossberg, Lena
2018
Entrepreneurial Marketing in Tourism and Hospitality: How Marketing Practices Do Not Follow Linear or Cyclic Processes The Routledge Handbook of Destination Marketing 2018, Routledge: s. 60-71;Soelberg, Frode; Lindberg, Frank; Jensen, Øystein
2017
How Local Traditions and Way of Living Influence Tourism. Basecamp Explorer in Maasai Mara,Kenya and Svalbard, Norway Nature Tourism 2017, Routledge: s. 68-81;Jensen, Øystein; Lindberg, Frank; Kieti, Damiannah; Åmo, Bjørn Willy; Nampushi, James
2016
Challenges of extraordinary experiences in the Arctic 2016, Journal of Consumer Behaviour: Volum 15 s. 15-27;Lindberg, Frank; Eide, Dorthe
2015
How Can Consumer Research Contribute to Increased Understanding of Tourist Experiences?
A Conceptual Review 2015, Scandinavian Journal of Hospitality and Tourism: Volum 15 s. 9-27;Jensen, Øystein; Lindberg, Frank; Østergaard, Per
En multirelasjonell tilnærming til turistopplevelser Innovativ og opplevelsesbasert verdiskaping i reiselivsnæringen 2015, Cappelen Damm Akademisk: s. 147-166;Eide, Dorthe; Hansen, Ann Heidi; Lindberg, Frank
2014
A Multirelational Approach for Understanding Consumer Experiences Within Tourism 2014, Journal of Hospitality Marketing & Management: Volum 23 s. 487-512;Lindberg, Frank; Hansen, Ann Heidi; Eide, Dorthe
2013
A Multi-Relational Approach for Understanding Consumer Experiences within Tourism 2013, Journal of Hospitality Marketing & Management: Volum 23 s. 487-512;Lindberg, Frank; Hansen, Ann Heidi; Eide, Dorthe
2011
Understanding nature-based tourist experiences: an ontological analysis 2011, Current Issues in Tourism: Volum 14 s. 563-580;Vespestad, May Kristin; Lindberg, Frank
2006
Entreprenøriell markedsføring: Markedsføringsprosessen i nyetablerte bedrifter Perspektiver på entreprenørskap 2006, Cappelen Damm Høyskoleforlaget: s. 185-215;Fjelldal-Soelberg, Frode; Lindberg, Frank
2000
The consumption of a tourist attraction: A modern, post-modern and an existential encounter perspective S.C. Beckmann & R.H. Elliott (editors): Interpretative Consumer Research. Paradigms, Methodologies & Applications 2000, Copenhagen Business School Press: s. 213-238;Jensen, Øystein; Lindberg, Frank
2019
Adventure tourism as extraordinary consumer experiences? Conceptual discussion from CCT perspective 2019,;Jensen, Øystein; Lindberg, Frank
Consumption failures: An emergent research project 2019,;Kjeldgaard, Dannie; Lindberg, Frank; Mossberg, Lena
Consumption (of) Failure 2019,;Kjeldgaard, Dannie; Mikkel, Nøjgaard; Hartmann, Benjamin; Lindberg, Frank; Mossberg, Lena; Østberg, Jacob
2017
Marketplace tension in the extraordinary Arctic: A practice-based study of performance failure 2017,;Lindberg, Frank; Eide, Dorthe Helen Næss; Mossberg, Lena
Let them all come and enjoy our welfare: Consumption misbehaviour and drama of worth in Nordic market development. 2017,;Lindberg, Frank; Fitchett, James; Martin, Diane
2014
Extraordinary tourism experiences: How value is created and drained during customer interactions
2014,;Eide, Dorthe; Lindberg, Frank
Memorable moments. Consumer immersion in nature-based tourist experiences 2014,;Hansen, Ann Heidi; Lindberg, Frank; Mossberg, Lena
Storytelling and value creation in extraordinary tourist experiences 2014,;Eide, Dorthe; Lindberg, Frank
2013
Customer-interaction types in nature based tourist experiences: Value creation and potentials for innovations 2013,;Eide, Dorthe; Lindberg, Frank
Consumption in the extraordinary arctic 2013,;Lindberg, Frank
MARKETPLACE CHALLENGES IN THE EXTRAORDINARY ARCTIC 2013,;Lindberg, Frank; Eide, Dorthe
2012
STRUGGLING TO BECOME SOMEONE ELSE: CONSUMER TRANSFORMATIONS BETWEEN EXPERIENCESCAPES 2012,;Lindberg, Frank; Østergaard, Per
A DIALECTIC RELATIONAL APPROACH FOR UNDERSTANDING ENTREPRENEURIAL MARKETING 2012,;Fjelldal-Soelberg, Frode; Lindberg, Frank; Jensen, Øystein
2011
A MULTI-RELATIONAL APPROACH TO THE STUDY OF TOURIST EXPERIENCES 2011,;Hansen, Ann Heidi; Lindberg, Frank; Eide, Dorthe
2008
Betydning av Internasjonale Nettverk 2008, ?: Volum 23 s. 4-5;Sørnes, Jan Oddvar; Lindberg, Frank
2007
Studying emotions through breakdowns: Methodological consequences 2007,;Eide, Dorthe; Lindberg, Frank
Breakdowns and perspective change: Between ?blindness? (veiledness) and ?seeing? (dis-closing) 2007,;Eide, Dorthe; Lindberg, Frank
Breakdown and perspective change: Between 'blindness' (veilness) and 'seeing' (dis-closing) 2007,;Eide, Dorthe; Lindberg, Frank
2006
Perspektiver på entreprenørskap 2006, Cappelen Damm Høyskoleforlaget:;Våge, Magne; Våge, Magne; Bjerkås, Trygve; Borch, Odd Jarl; Foss, Lene; Hatteland, Øystein
2005
Therapeutic aspects of consumption 2005,;Dammen, Hege; Lindberg, Frank
Forbrukets teater 2005, ?:;Lindberg, Frank
2003
MArkedsinnovasjoner og merkevarebygging i Nord-Norge: Hvordan få det til? 2003, ?:;Olsen, Bjørn; Laastad, Berit; Haga, Viggo; Lindberg, Frank; Soelberg, Frode
2002
Kultur og marked: Fra behov til skapende konstruksjon 2002,;Lindberg, Frank
Økt forbrukerfokus: Konsekvenser for markedsføring 2002,;Lindberg, Frank
2001
Reality in Virtual Learning 2001,;Lindberg, Frank
Utvikling av turistproduktet 2001,;Lindberg, Frank
Ontological Consumer Research 2001,;Lindberg, Frank
2000
The Consumption of a Tourist Attraction: A modern, Postmodern, and an Existential Encounter Perspective 2000,;Jensen, Øystein; Lindberg, Frank
1997
Antecedents of customer loyalty: A structural modeling approach 1997,;Grønhaug, Kjell; Sandvik, Kåre; Lindberg, Frank
Routes to Customer Retention: The Importance of Customer Satisfaction, Performance Quality, Brand Reputation and Customer Knowledge 1997,;Sandvik, Kåre; Grønhaug, Kjell; Lindberg, Frank