Gjeldende emnebeskrivelse (sist oppdatert 2024/25)
Opplevelsesbasert innovasjon og verdisamskaping
ECO5023
Gjeldende emnebeskrivelse (sist oppdatert 2024/25)

Opplevelsesbasert innovasjon og verdisamskaping

ECO5023
Experiences have become reason to buy/go in leisure time, holidays, work and in other situations, within different industries like tourism, culture, events and sport, gaming, shopping, health, wellness, etc. Experiences creates meaning and memories, and can be without functional value. This course focus on experiencebased innovation and value co-creation from the perspectives of management, consumption (users) and sustainable development of organizatoins, destinations and local communities. The topics are vital in industries having experiences as primary product, but are also increasingly relevant for other industries (as supplements).

Det er mulig å søke opptak til emnet som enkeltemne. Det tas forbehold om ledig kapasitet på emnet. Søkeren må oppfylle gjeldende opptakskrav for Master of Science in Business.

Mer informasjon om enkeltemneopptak og frister

Knowledge:

Have advanced knowledge, and be able to use and analyze knowledge/issues within the following topics:

  • Trends (experience economy, digitalizing, sharing economy, greening/sustainability);
  • experiences as products/concepts;
  • experiencebased value and value co-creation (production, consumption, immersion);
  • experiencebased innovation and management of product/concepts using central experience design dimentions/tools, intertwined types, business models, value network, multi-level, experience design and quality;
  • innovation processes in experiencebased sectors (approaches, methods, open co-constructing innovation);
  • and sustainable development (of products/concepts, destinations/places)

Skills:

Be able to:

  • work with an experience innovation/development (e.g. design of experience concepts/products) and use relevant experience design dimetions and tools;
  • analyze, critically reflect on, and discuss central challenges, opportunities and methods of innovation, value co-creation and sustainable development within experiencebased sectors or experiences as supplementing product/service in other sectors.

General competence:

Be able to:

  • find, understand, use and communicate about relevant research based knowledge;
  • understand the relevance and value of experiences for humans, firms and places/regions;
  • contribute in innovation/development processes.
Utover semesteravgift og pensumlitteratur forutsettes det at studenten disponerer en bærbar datamaskin.
Lectures (perhaps including guest lectures), visit to firm or other experience events, smaller tasks in class, and innovation project combining theory and practice (part of the folder evaluation, two main tasks).
Studieprogrammet evalueres årlig av studentene gjennom emneevalueringer og studieprogramevaluering. Evalueringene inngår som en del av universitetets kvalitetssikringssystem.

Sammensatt vurdering, karakterregel Bokstavkarakterer

  • Mappe - gruppe, teller 50/100 av karakteren, karakterregel Bokstavkarakterer
  • Muntlig eksamen, teller 50/100 av karakteren, karakterregel Bokstavkarakterer

Det tas forbehold om endringer i vurderingsform. Korrekte vurderingsform vises i StudentWeb ved oppmelding til aktuelt emne

Enkel kalkulator og tospråklig ordbok. Til muntlig eksamen, medbrakt innovasjonscase rapport. Evt flere vil bli offentliggjort senere. Å generere besvarelse ved hjelp av ChatGPT eller lignende kunstig intelligens og levere den helt eller delvis som egen besvarelse er å regne som fusk.