Digital Marketing and Customer Value
Knowledge
• has broad knowledge of central themes, theories, issues, processes, tools and methods within digital marketing and customer value
• have knowledge of marketing on the Internet and knowledge of how companies can become more visible and active online and how this affects market and offer development
• understands how digitalisation is a resource that affects businesses' value creation and the possibility of increased customer value
Skills
• can apply professional knowledge and relevant results from research and development work to practical and theoretical issues about digital marketing and digital value in business contexts
• can map and assess the effect of various forms of digital marketing and identify issues within digital marketing and customer value
• can find, assess and refer to information and theories within digital marketing to highlight the need for measures that lead to better visibility and increased activity online
General competence
• can plan and carry out varied tasks and projects that extend over time, alone and as a participant in a group, and in line with ethical requirements and guidelines within digital marketing
• can exchange views and experiences with others with a background in digital marketing and customer value and through this contribute to the development of good practice
Composite assessment, grading rule Letter grades
• Work requirement, counts 0/100 of the grade, grading rule Approved/Failed.
• Assignment - group, counts 100/100 of the grade, grading rule Letter grades.