Marketing, Organisation and Leadership Division

The research group has a strong team with teaching and research on international business and marketing strategy. Within this overarching theoretical fields, the department focus on issues related to export marketing strategies and positioning, marketing channel design and choice, international trade and market access and international branding.

Some key areas in branding are customer values and Nordic values and qualities. Many of the research projects and publications are related to contextual peculiarities with high relevance for the North, such as international food trade, market access and industrial markets at the one hand and conspicuous consumption, tourism and service dominant logic at the other hand. 

Coordinator: Frode Nilssen

The research group was established in spring 2008, and was central in developing the application for, management of and doing research within the large eight year research project 'Norther Insight' (Opplevelser i Nord) in cooperation with other research organizations and the industry. MMIE is hosted within Nord University Business school, section 'Marketing, Organisation and Management' (MOM), even though it involves also researchers from other sections, faculties and organizations. The main contextual areas are experiences, in particular nature based, culture based and food/meals, as part of tourism and leisure. Topics and subfields have gradually changed since being established, as indicated in the figure below, and most aspects are interdisciplinary. 

Members of the research group organize research seminars with discussion of papers or ideas, manage and develop research applications, manage and work in formal and informal research projects, disseminate research in education, research conferences, participate in industry relations, networks and activities, contributing to the development of industries and society. Publications can be found by following the links to the personal profiles of the group members further.

Coordinator: Dorthe Helen Næss Eide

The research group Emergency Preparedness and Crisis Management has a focus on security related to various types of business activities, and on how companies and public administrations build up preparedness for crises.

Particularly, the research group works with emergency response in high-response organizations, and collaboration between various actors related to more extensive adverse events such as natural disasters, pandemics, pollution, mass damage, cyber-attacks and hybrid threats.

Inter-organisational cooperation and management at various levels of decision-making are central themes, including cooperation between private and public, civil and military actors as well as the roles of voluntary organisations and local community in emergency preparedness. The research group is leading an international professional network "Arctic Safety and Security" within the University of the Arctic umbrella.

The research group has a focus on competence development within emergency preparedness with a special emphasis on simulator-based training and practice, and full-scale exercises. The research group has the main responsibility for the work at NORDLAB, Nord University's emergency management laboratory and is co-responsible for Exercise Nord.

Coordinator: Natalia Andreassen

The research group focuses on interdisciplinary projects that contribute to the development of societies with a high quality of life within resilient nature and sustainable economy.

Through research, courses and study programs and collaboration with different parts of society, we focus on developing a balance between use and protection of nature and culture in a long-term perspective.

The research group Sustainable societies and technology development is rooted in a proactive definition of sustainable development; Sustainable development includes taking care of the individual, society and the environment in a way that is not harmful or destructive but on the contrary is more stimulating and life-enhancing. Ecological economics and adapted use of technology is important in sustainable quality-of-life societies.

Coordinator: Ove Daniel Jakobsen

Coordinator: June Borge Doornich

Project aim
The overall aim of the project is to improve emergency response through fast-track uptake of existing innovations and knowledge by practitioners, predict future needs for innovation and knowledge, and identify priorities for security and standardization og emergency response across the Arctic and North Atlantic region. More about ARCSAR project at www.arcsar.eu.

Project team (HHN)
Odd Jarl Borch and Line Djernæs Sandbakken
The project is led by the Joint Rescue Coordination Center North Norway.

Project partners
21 partners from Norway, Faroes, UK, USA, New Zealand, Germany, Finland, Ireland, Italy, Russia, Canada, Sweden and Iceland

Source of financing
Horizon 2020 EU programme and partners

Timeline
2019 – 2023

Project aim:
The project brings together universities, wind-assist technology providers with ship owners to research, trial and validate the operational performance of a selection of wind propulsion solutions thus enabling wind propulsion technology market penetration and contributing to a greener North Sea transport system through harvesting the regions abundant wind potential. 

The WASP project will help to accelerate this decarbonisation transition by giving the market and policy makers clear indicators on operational parameters, fuel savings, business models and a collection of additional demonstrator vessels to highlight the wind-assist propulsion potential.

Project team (HHN)
Roberto Rivas Hermann and Ning Lin

Project partners
13 partners in the Northern Sea Region
Project lead by Netherlands Maritime Technology

Source of financing
Funded by the Interreg North Sea Europe programme, part of the European Regional Development Fund (ERDF). Project size: €5.4 million.

Read more about WASP

Read about the project