Experience-based Innovation and Value Co-creation

ECO5023

This course focus on experience-based innovation and value co-creation from the perspectives of management, consumption (users) and sustainable development. The topics are vital in industries having experiences as primary product, but are also increasingly relevant for other industries. The course is interdiciplinary.

Experiences have become reason to buy/go in leisure time, holidays, work and in other situations, within different industries like tourism, culture, events and sport, gaming, shopping, health, wellness, etc. Experiences creates meaning and memories, and can be without functional value. This course focus on experience-based innovation and value co-creation from the perspectives of management, consumption (users) and sustainable development. The topics are vital in industries having experiences as primary product, but are also increasingly relevant for other industries (as supplements).

It is possible to apply for admission to the course as a single course. There are reservations about the available capacity on the course. The applicant must meet the current admission requirements for the Master of Science in Business program.

More information about single courses and deadlines.

Knowledge:

Have advanced knowledge, and be able to use and analyze knowledge/issues within the following topics:

Trends (experience economy, digitalizing, sharing economy, greening/sustainability);
experiences as products/concepts;
experiencebased value and value co-creation (production, consumption, immersion);
experiencebased innovation and management of product/concepts using central experience design dimentions/tools, intertwined types, business models, value network, multi-level, experience design and quality;
innovation processes in experiencebased sectors (approaches, methods, open co-constructing innovation);
and sustainable development (of products/concepts, destinations/places)

Skills:

Be able to:

work with an experience innovation/development (e.g. design of experience concepts/products) and use relevant experience design dimetions and tools;
analyze, critically reflect on, and discuss central challenges, opportunities and methods of innovation, value co-creation and sustainable development within experiencebased sectors or experiences as supplementing product/service in other sectors.

General competence:

Be able to:

find, understand, use and communicate about relevant research based knowledge;
understand the relevance and value of experiences for humans, firms and places/regions;
contribute in innovation/development processes.

Paid semester fee and syllabus literature. It is also required that students have a laptop at their disposal.

Elective course

Lectures (perhaps including guest lectures), visit to firm or other experience events, smaller tasks in class, and innovation project combining theory and practice (part of the folder evaluation, two main tasks).

May be organized in blocks, rather than each week.

The study programme is evaluated annually by students by way of course evaluation studies. These evaluations are included in the universitys quality assurance system.

Bilingual dictionary and simple calculator. For the orax exam, print out of the case report. Further tools may be added. Generating an answer using ChatGPT or similar artificial intelligence and submitting it wholly or partially as one's own answer is considered cheating.

Subject language

English

Credits

7.5

Study location

Bodø

Teaching semesters

Autumn 2024

Responsible faculty

Nord University Business School

Course coordinator

Professor

Dorthe Helen Næss Eide

dorthe.eide@nord.no