Subject description for 2024/25
Marketing and Innovation Management
EK235E
Subject description for 2024/25
Marketing and Innovation Management
EK235E
The course combines marketing and innovation management, and focus particularly on service and experience sectors. The following topics are in focus: Service- and experience economy, service vs experience products, consumer perspectives/research, experience design, innovation (types, processes) and innovation management (methods and approaches), value co-creation, sustainability, relational management, and other marketing topics like digital marketing and segmentation.
Requires normal progression on the study program - 60 ECTS from the first year of study as well as 30 ECTS from the second year of study must be completed before the course can be taken.
After the course the students should fulfill the following learning goals:
Knowledge
Students should have:
- knowledge and understanding about service- and experience economy and its factors and processes
- knowledge about innovation, production and consume of service and experiences
- knowledge about diemtions and tools for service- and experience design
Skills
Students should:
- be able to contribute in the creation of service and experience products where the immaterial is central
- show understanding of how customers actively can contribute in the co-creation of own and firms value
- be able to use different tools/methods for design, innovation and marketing k
General competenece:
- Increased ability to find and use relevant literature, and to present it orally and written.
Paid semester fee and syllabus literature. It is also required that students have a laptop at their disposal.
Elective course
Lectures (including guest lectures), visit to firm or other experience events and smaller tasks in the class. A larger innovation project (with tasks linked to course topics during the semester, folder exam) combining theory and practice. Work with written assignment (POPP) being a literature pre-study for the bachelor thesis. Oral presentation of the plan for POPP.
The study programme is evaluated annually by students by way of course evaluation studies. These evaluations are included in the university's quality assurance system.
Pen, pencil, a written version of the case report in the oral exam. Other tools for the oral exam might be informed about later. Generating an answer using ChatGPT or similar artificial intelligence and submitting it wholly or partially as one's own answer is considered cheating.
Basic topics within organizational management and marketing ought to have been passed.
Subject language
Norwegian
Credits
15
Study location
Bodø
Teaching semesters
Autumn 2024
Responsible faculty
Nord University Business School
Course coordinator
