Subject description for 2023/24
Marketing
MAF1001
Subject description for 2023/24
Marketing
MAF1001
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Application deadline
The course provides a basic introduction to the subject marketing management. The course addresses how services organize, communicate and deliver their market offerings, as well as how business systematically and continuously analyze the market and competition.
Knowledge
The candidate should have:
- knowledge of how market-oriented businesses develop their market offerings, and how businesses can communicate and deliver it to the market
- knowledge of how to make their own reflections on the ethical and environmental challenges related to key issues in marketing
Skills
The candidate should have:
- the ability to prepare a marketing plan that specifies the challenges and opportunities facing the business
- the ability to carry out an analysis of customers, markets and competitors (SWOT analysis)
- the ability to carry out an analysis of the marketing efficiency and profitability
General competence
The candidate should have:
- basic overview of the marketing plan as a dynamic process plan
- understanding of how market-oriented businesses can develop their market offerings and how businesses can communicate and deliver it to market
- the ability to understand and use central models and theories of market and customer orientation
Paid semester fee and syllabus literature. It is also required that students have a laptop at their disposal.
Compulsory
A combination of lectures and seminars. Mandatory filing where analysis and description of the marketing plan is in focus.
The study programme is evaluated annually by students by way of course evaluation studies. These evaluations are included in the university's quality assurance system.
Curriculum literature
Subject language
Norwegian
Credits
7.5
Teaching semesters
Autumn 2023
Responsible faculty
Nord University Business School
Course coordinator
