Current active subject description (last updated 2024/25)
International Marketing
MAF2000
Current active subject description (last updated 2024/25)
International Marketing
MAF2000
The course covers the following main topics: The decision whether to internationalise, Deciding which markets to enter, Market entry strategies, Designing the global marketing programme, Implementing and coordinating the global marketing programme.
On successful completion of the course the student should have the following learning outcomes:
- knowledge of basic concepts, models and decisions associated with international marketing
- how to analyze, plan and implement marketing efforts on international markets. The course focuses on both
- knowledge of export development and businesses that are established multinational companies.
- international marketing knowledge.
Paid semester fee and syllabus literature. It is also required that students have a laptop at their disposal.
Elective course
The teaching is carried out by way of lectures, exemplification, films, articles and discussions.
The study programme is evaluated annually by students by way of course evaluation studies. These evaluations are included in the universitys quality assurance system.
Bilingual dictionary and simple calculator. Generating an answer using ChatGPT or similar artificial intelligence and submitting it wholly or partially as one's own answer is considered cheating.
MF104E Marketing
Subject language
English
Credits
7.5
Study location
Bodø, Mo i Rana
Responsible faculty
Nord University Business School
Course coordinator
