The semester package offers students greater insight into conditions for doing business internationally. Students will get an introduction to different topics within international marketing such as market entry strategies, designing the global marketing programme, and implementing and coordinating the global marketing programme. Additionally, students will learn about strategic management, the environment, strategic capabilities, strategic purpose, business strategy, corporate strategy and diversification, international strategy, innovation strategies, mergers, acquisitions and alliances, and strategy in action.
This semester package is only offered for exchange students from partner universities interested in international marketing and business strategy.
Following further studies
This semester package is only offered for exchange students from partner universities. Please go to student exchange to Nord for more information about the admissions process at Nord University.
Exchange students are admitted on the basis of nomination by their home institution. This means that the student will have to apply to their home university first to participate. The home institution will provide the student with information about the admission requirements.
It is expected that the student have completed at least 60 ECTS credits within a relevant academic field.