Lena Mossberg

Professor II
Handelshøgskolen
E-post
lena.mossberg@nord.no
Studiested
Bodø
2022
Struggle of the story: towards a sociocultural model of story world tension in communal consumption 2022, Journal of Marketing Management: Lindberg, Frank; Mossberg, Lena
2021
Sustainable expedition and tasty meals: A design contradiction? 2021, Journal of Gastronomy and Tourism: Mossberg, Lena; Lindberg, Frank
Failure: Perspectives and prospects in marketing and consumption theory 2021, Marketing Theory: Kjeldgaard, Dannie; Nøjgaard, Mikkel; Bode, Matthias; Lindberg, Frank; Mossberg, Lena; Östberg, Jacob
2019
Managing extraordinary event experiences: Understanding consumer immersion A Research Agenda for Event Management 2019, Edward Elgar Publishing: s. 94-106 Mossberg, Lena
Toward a framework of experience quality assessment in cultural tourism Creating and Managing Experiences in Cultural Tourism 2019, World Scientific: s. 101-120 Eide, Dorthe Helen Næss; Mossberg, Lena
Competing orders of worth in extraordinary consumption community 2019, Consumption Markets & Culture: Volum 22 s. 109-130 Lindberg, Frank; Mossberg, Lena
2017
Exploring the concept of extraordinary related to food tourists’ nature-based experience 2017, Scandinavian Journal of Hospitality and Tourism: Volum 17 s. 27-43 Goolaup, Sandhiya; Mossberg, Lena
Travel for the sake of food 2017, Scandinavian Journal of Hospitality and Tourism: Volum 17 s. 44-58 Andersson, Tommy Daniel; Mossberg, Lena
Storytelling and meal experience concepts 2017, European Planning Studies: Volum 25 s. 1184-1199 Mossberg, Lena; Eide, Dorthe
2016
Making an effort for free – volunteers' roles in destination-based storytelling 2016, Current Issues in Tourism: Volum 19 s. 659-679 Olsson, Anna Karin; Therkelsen, Anette; Mossberg, Lena
Tour guides’ performance and tourists’ immersion: facilitating consumer immersion by performing a guide plus role 2016, Scandinavian Journal of Hospitality and Tourism: Volum 17 s. 259-278 Hansen, Ann Heidi; Mossberg, Lena
2015
Tourism Experience Innovation Through Design 2015, Scandinavian Journal of Hospitality and Tourism: Volum 15 s. 98-119 Jernsand, Eva Maria; Kraff, Helena; Mossberg, Lena
Opplevelsesdesign og innovasjon med vekt på kundeinteraksjoner Innovativ og opplevelsesbasert verdiskaping i reiselivsnæringen 2015, Cappelen Damm Akademisk: s. 183-203 Eide, Dorthe Helen Næss; Mossberg, Lena
2014
Guide performance: Co-created experiences for turist immersion Creating experience value in tourism 2014, CABI Publishing: s. 234-247 Mossberg, Lena; Hanefors, Monica; Hansen, Ann Heidi
Memorable moments. Consumer immersion in nature-based tourist experiences 2014, Hansen, Ann Heidi; Lindberg, Frank; Mossberg, Lena
Country images in news media : 2014, Beta: Volum 28 s. 20-40 Kleppe, Ingeborg Astrid; Mossberg, Lena; Grønhaug, Kjell
On experiences as economic offerings 2014, Handelshøyskolen BI: Poulsson, Susanne H. G.; Mossberg, Lena
2013
Towards more intertwined innovation types: innovation through experience design focusing on customer interactions Handbook on the Experience Economy 2013, Edward Elgar Publishing: s. 248-268 Eide, Dorthe; Mossberg, Lena
Consumer immersion: a key to extraordinary experiences Handbook on the Experience Economy 2013, Edward Elgar Publishing: s. 209-227 Hansen, Ann Heidi; Mossberg, Lena
2012
Commercial friendship from a customer perspective : Exploring social norm of altruism in consumer relationships and self-interest-seeking behavior 2012, Handelshøyskolen BI: Anti, Marit; Mossberg, Lena
2008
Extraordinary Experiences through Storytelling 2008, Scandinavian Journal of Hospitality and Tourism: Volum 8 s. 195-210 Mossberg, Lena
2019
Consumption failures: An emergent research project 2019, Kjeldgaard, Dannie; Lindberg, Frank; Mossberg, Lena
Consumption (of) Failure 2019, Kjeldgaard, Dannie; Mikkel, Nøjgaard; Hartmann, Benjamin; Lindberg, Frank; Mossberg, Lena; Østberg, Jacob