Asif Ijaz
Assistant Professor
Nord University Business School
Areas of expertise
Marketing, Marketing£ Organisation and Leadership Division
Asif Ijaz is a research fellow in business administration at Nord University Business School. He has research interest in experiential consumption, tourist experiences, and consumer research especially related to Consumer Culture Theory (CCT). His current research project is " Consumer experiences in multi-cultural contexts" .
I am assistant teacher on the Master level course " Branding and Consumer Marketing" with Professor Frank Lindberg at Nord University Business School.