International Business Strategy

Knowledge

The student should have a broad knowledge of:

• strategy and strategic management
• strategic purpose / objectives
• strategic analysis: external factors
• strategic analysis: internal factors (abilities and competencies)
• business strategy (including ICT's role)
• business models (including ICT's role)
• corporate strategy and diversification
• internationalization
• innovation Strategy
• vertical and horizontal integration
• mergers, acquisitions and alliances
• strategy implementation
• how to update her/his knowledge in the field of strategy

Skills

Upon completion of the course, students should be able:

• understand and do elementary strategic analysis (internal and external factors)
• understand and formulate strategic purpose / goals
• understand business strategic analysis and implementation- including, ICT's role and use of artificial intelligence
• understand what a business model is, and various existing models.
• able to understand the ICT's role in the new business models
• understand the concepts behind the corporate strategies and diversification
• understand concepts behind international strategy
• understand the concepts behind the innovation strategy
• understand strategy implementation, including implementation problems that may arise.
• be able to update their knowledge in strategic management

General Knowledge

Upon completion of the course, student will have:

• insight into the area of business strategy - and relevant ethical issues
• the ability to convey key strategic issues and solutions both in writing, orally and through other relevant forms of expression with others with the same backgrounds in business and thereby contribute to the development of good practice.
• the ability to plan and execute a variety of strategy related projects that extend over time, alone and in groups, and in line with ethical requirements and guidelines.
• The ability to exchange views and experiences with others with backgrounds in business management and thereby contribute to the development of good practice
• the basic knowledge of internal and external analysis
• the basic understanding of strategy formulation
• the basic understanding of business models
• the basic understanding of corporate strategy
• the basic knowledge of strategy implementation