Advanced Marketing and Management

MAF5000

Advanced marketing and management problematizes and enriches the disciplines by taking students on a journey from original concepts and models to modern research and practices that are highly relevant for businesses and society today.

The purpose of the course is to examine how global trends impact marketing and management. How can businesses create value for consumers, companies, and society? What characterizes modern marketing and management, and how can leadership and marketing practices contribute to creating a more positive society? The course addresses critical perspectives and questions the power that marketing and management hold in our society. To achieve this, existing marketing and management theories are challenged, and students are taken on a learning journey where new knowledge in research and practice is emphasized.

Knowledge: Upon completing the course, the candidate has

solid in-depth knowledge within the marketing and management theories outlined in the course,
advanced insights into key perspectives and current theory, understanding theory development, and research-based knowledge development relevant to the fields,
in-depth knowledge of how marketing and management create value for consumers, companies, and society.

Skills: Upon completing the course, the candidate can

acquire specialized research literature within marketing and management and compile, analyze, and evaluate the literature,
develop well-constructed and precise theory-based research questions,
conduct critical literature analysis and evaluation as a foundation for a robust research design,
perform advanced analyses of the significance of different perspectives for practice.

General Competence: Upon completing the course, the candidate can

communicate comprehensive independent analyses based on newer perspectives and associated professional concepts and expressions,
contribute to innovative thinking in the aftermath of analyses related to marketing and management,
present independent analytical and scientific work following the business economic tradition for academic communication, both in writing and orally.

Paid semester fee and syllabus literature. It is also required that students have a laptop at their disposal.

Main profile, compulsory

The course is designed for active student participation, involving active participation in discussions, including student presentations in connection with the project assignment (POPP). Traditional lectures are used to a limited extent, but seminars will be organized where selected topics will be presented and discussed.

The study programme is evaluated annually by students by way of course evaluation studies. These evaluations are included in the universitys quality assurance system.

Composite Assessment, Letter Grades