Asif Ijaz is a research fellow in business administration at Nord University Business School. He has research interest in experiential consumption, tourist experiences, and consumer research especially related to Consumer Culture Theory (CCT). His current research project is "Consumer experiences in multi-cultural contexts".

Education:

• Norwegian Language and Society, Nord University, Norway (2020)
• M.Sc.: International Business and Marketing, Nord University, Norway (2018)
• MBA.: Risk Management, University of the Punjab, Pakistan (2008)
• CA (Foundation): The Institute of Chartered Accountants of Pakistan (2001)
• Bachelor of Commerce: University of the Punjab, Pakistan (2000)
  

Previous jobs:

• Manager Fraud & Risk Management and Back-office Operations: Bank Alfalah Limited, Pakistan (2005-2016)
• Officer Verifications - External Agencies Management Unit: Citibank N.A., Pakistan (2004-2005)
• Sr. Accounts Officer: Argus Agro Chemicals, Pakistan (2000-2004)
  

Research Groups:

I am a member of two research groups under the Division Marketing, Organization, Leadership (MOL) at Nord University Business School:

1. Marketing, Management, and Innovation of Experiences (MMIE)
2. International Marketing and Strategy Research Group (IMS)